LG Electronics Retains WPP After Remote Global PR Review

WPP’s LG-One unit has extended its 11-year global PR relationship with the Korean electronics giant, worth as much as $15m. SEOUL — LG Electronics has retained WPP’s LG-One unit to handle global PR duties, PRovoke can reveal, following a multi-market review that was conducted remotely over recent months. The decision extends the LG-One relationship that has been in place since the WPP ...

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