Icelandic Government Invests ISK 1.5 Billion in Tourism Ad Campaign

May 13, 2020 Comments Off on Icelandic Government Invests ISK 1.5 Billion in Tourism Ad Campaign

To counter the economic impact of COVID-19, Iceland’s government has hired two advertising agencies to create a campaign promoting the country as a travel destination. The country will invest ISK 1.5 billion ($10.3 million/€9.5 million) towards the initiative. Iceland’s Prime Minister announced yesterday that the country would reopen its borders no later than June 15 and provide coronavirus tests to arriving travellers. ...