How a simple A/B test can dramatically improve AD Monetisation

Tina Tsang [pictured] is the Director, Customer Success, APAC at PubMatic. Here, she explains how online media brand 9GAG used simple A/B testing to improve ad monetisation and this method can be used by other publishers and advertisers. There’s no getting away from it – programmatic advertising is complex, and players across the industry face constant pressure to adopt new ...

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Bumpy Sydney overpass to get some TLC

SYDNEY — One of Cape Breton’s busiest and bumpiest thoroughfares is getting a smoother surface. The Cape Breton Post has learned that the province’s Department of Transportation and Infrastructure Renewal will soon offer a contract to repair the Victoria Road viaduct that connects the sprawling Whitney Pier neighbourhood with the rest of Sydney. But although sources say the winning bid ...

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Global Group wins $7.5b bid for Aussie power assets

Sydney: Investors from Canada and the Middle East are part of a group that agreed to pay about 10.3 billion Australian dollars (Dh27.43 billion, $7.5 billion) for an electricity network in Australia’s most- populous state, beating rival offers from companies including State Grid Corp of China. The successful bidders for TransGrid, the New South Wales state transmission business, are Caisse ...

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