North America

Report: NBA launches RFP for media account amid review

Spark Foundry ‘unlikely’ to try to retain league’s media planning and buying duties. The National Basketball Association (NBA) has placed its media account into review, according to Ad Age. The advertising and marketing outlet reports that a request for proposals (RFP) has been issued to ‘several holding companies’, with strategic advisory firm MediaLink managing the review.  The NBA’s media planning and ...

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